Using content marketing is a great way to bait consumers into learning our products and services. People love to be educated, especially on the products or services they are intending to buy. How do we know what kind of content we should produce for our customers?

Lust is a highly irrational emotion. With lust, consumers crave for your brand, more than what you are offering. Their needs go far beyond the specifications of your products. So how do we stir desire in consumers?

It doesnt matter who you are. You can be a CEO, a manager or an executive. With a great personal branding strategy, anyone can build their own brand and become a superstar.

Scrolling is one of the key engagement signals that ‘tells’ Linkedin algorithm that your content is useful. LinkedIn has introduced the scrollable carousel post featureback in 2018, but recently more businesses are using it to spike engagement.

We judge people according to how they look, the clothes they wear and the way they act. In the same way, having a great website design has an effect on the perceived credibility and quality of your business. How do users view and judge a website then?

Can you imagine Burberry, the iconic British luxury brand, was once likened to a brand for gangsters? People began to disassociate with the brand, and naturally sales started to fall over the years. They had to do something.

A bad website can be detrimental to your business. Hence, we’ve compiled 5 main mistakes for you to avoid when putting your website together