If you are a business owner looking to start your ecommerce business in 2022, you probably would have considered either Woocommerce or Shopify. Here is a breakdown of their advantages and disadvantages so you can choose the best option for your eCommerce store.

Even if you are not a foodie, you would have heard of the Michelin Guide, a ultimate badge of honor for culinary excellence. However, do you know the Michelin Guide was initally started by Michelin Tyres as a marketing tactic to sell more tyres?

Using content marketing is a great way to bait consumers into learning our products and services. People love to be educated, especially on the products or services they are intending to buy. How do we know what kind of content we should produce for our customers?

Lust is a highly irrational emotion. With lust, consumers crave for your brand, more than what you are offering. Their needs go far beyond the specifications of your products. So how do we stir desire in consumers?

It doesnt matter who you are. You can be a CEO, a manager or an executive. With a great personal branding strategy, anyone can build their own brand and become a superstar.

Scrolling is one of the key engagement signals that ‘tells’ Linkedin algorithm that your content is useful. LinkedIn has introduced the scrollable carousel post featureback in 2018, but recently more businesses are using it to spike engagement.

We judge people according to how they look, the clothes they wear and the way they act. In the same way, having a great website design has an effect on the perceived credibility and quality of your business. How do users view and judge a website then?

The last thing you want to do is to use copyrighted images. Here are 3 websites that offer best commercially free images and videos, you won’t even need to attribute them.