top top 500px top true false -30vh .7 6 none .001 words lines 0 60 0 20 top 50% bottom top 1 0 0 .22 back 1 0 .001 1 .1

Posts

How Color Psychology Affects Your Branding

By Reed Tan / April 11, 2022 / Comments Off on How Color Psychology Affects Your Branding

Colors is more than just aesthetics in website design. Embracing color psychology helps you to shape your branding by evoking emotions and influence human behaviors.

Read More

What are the Differences Between User Experience (UX) and User Interface (UI)?

By Reed Tan / March 9, 2022 / Comments Off on What are the Differences Between User Experience (UX) and User Interface (UI)?

Having a well designed user experience (UX) and user interface (UI) is essential for a beautiful website design. However, what are the differences between them?

Read More

Why Does Ikea Sell Food in their Stores?

By Reed Tan / March 4, 2022 / Comments Off on Why Does Ikea Sell Food in their Stores?

Do you know Ikea sells more than 1 billion Swedish meatballs globally each year? Ikea’s founder, Ingvar Kamprad, believed customers should not go hungry. He believed if people are hungry while shopping, they will most likely get distracted by hunger and focus less on shopping.

Read More

How to Optimise Images for Website Speed Performance

By Reed Tan / March 1, 2022 / Comments Off on How to Optimise Images for Website Speed Performance

Unoptimised images are one of the biggest reasons for slow websites. You could use image optimization plugins but wouldn’t it be better if you optimize your images before uploading to your website?

Read More

Does Google PageSpeed Insights Matters for Search Engine Optimisation?

By Reed Tan / February 24, 2022 / Comments Off on Does Google PageSpeed Insights Matters for Search Engine Optimisation?

Most business owners seem to place an unhealthy amount of emphasis to attain perfect scores on Google PageSpeed Insights. Does it matters for Search Engine Optimisation?

Read More

How Fast Should Your Website Load in 2022?

By Reed Tan / February 2, 2022 / Comments Off on How Fast Should Your Website Load in 2022?

We all know that a fast website is essential for a good visitor experience, but how fast do you really want your website to load?

Read More

WooCommerce vs Shopify: Which is Better for Your Business in 2022?

By Reed Tan / October 23, 2021 / Comments Off on WooCommerce vs Shopify: Which is Better for Your Business in 2022?

If you are a business owner looking to start your ecommerce business in 2022, you probably would have considered either Woocommerce or Shopify. Here is a breakdown of their advantages and disadvantages so you can choose the best option for your eCommerce store.

Read More

Why Did Michelin Tyres Found the Michelin Guide, a Foodie Guide that is Totally Unrelated to its Business?

By Reed Tan / October 9, 2021 / Comments Off on Why Did Michelin Tyres Found the Michelin Guide, a Foodie Guide that is Totally Unrelated to its Business?

Even if you are not a foodie, you would have heard of the Michelin Guide, a ultimate badge of honor for culinary excellence. However, do you know the Michelin Guide was initially started by Michelin Tyres as a marketing tactic to sell more tyres?

Read More

How to Generate Better Content for Your Customers

By Reed Tan / September 26, 2021 / Comments Off on How to Generate Better Content for Your Customers

Using content marketing is a great way to bait consumers into learning our products and services. People love to be educated, especially on the products or services they are intending to buy. How do we know what kind of content we should produce for our customers?

Read More

5 Steps to Creating Consumer Lust

By Reed Tan / September 17, 2021 / Comments Off on 5 Steps to Creating Consumer Lust

Lust is a highly irrational emotion. With lust, consumers crave for your brand, more than what you are offering. Their needs go far beyond the specifications of your products. So how do we stir desire in consumers?

Read More