Posts

Colors is more than just aesthetics in website design. Embracing color psychology helps you to shape your branding by evoking emotions and influence human behaviors.

Having a well designed user experience (UX) and user interface (UI) is essential for a beautiful website design. However, what are the differences between them?

Do you know Ikea sells more than 1 billion Swedish meatballs globally each year? Ikea’s founder, Ingvar Kamprad, believed customers should not go hungry. He believed if people are hungry while shopping, they will most likely get distracted by hunger and focus less on shopping.

Unoptimised images are one of the biggest reasons for slow websites. You could use image optimization plugins but wouldn’t it be better if you optimize your images before uploading to your website?

Most business owners seem to place an unhealthy amount of emphasis to attain perfect scores on Google PageSpeed Insights. Does it matters for Search Engine Optimisation?

We all know that a fast website is essential for a good visitor experience, but how fast do you really want your website to load?

If you are a business owner looking to start your ecommerce business in 2022, you probably would have considered either Woocommerce or Shopify. Here is a breakdown of their advantages and disadvantages so you can choose the best option for your eCommerce store.

Even if you are not a foodie, you would have heard of the Michelin Guide, a ultimate badge of honor for culinary excellence. However, do you know the Michelin Guide was initially started by Michelin Tyres as a marketing tactic to sell more tyres?

Using content marketing is a great way to bait consumers into learning our products and services. People love to be educated, especially on the products or services they are intending to buy. How do we know what kind of content we should produce for our customers?

Lust is a highly irrational emotion. With lust, consumers crave for your brand, more than what you are offering. Their needs go far beyond the specifications of your products. So how do we stir desire in consumers?