πŸ”₯ 3 Steps to 10X your Linkedin Engagement with Scrollable Carousel Posts

Scrolling is one of the key engagement signals that 'tells' Linkedin algorithm that your content is useful. LinkedIn has introduced the scrollable carousel post featureback in 2018, but recently more businesses are using it to spike engagement.

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Reed Tan Digital Marketing Lead Generation Singapore Website Design Social Media Marketing Branding

Featured on Strait Times in 2013, Reed is a battle-tested digital marketing consultant who has years of experiences in lead generation, search engine optimisation and digital advertising. He enjoys culinary and occasionally prepares meals for friends and family.

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August 28, 2021

Scrolling is one of the key engagement signals that ‘tells’ Linkedin algorithm that your content is useful.

It’s not new.

In fact, LinkedIn has introduced the scrollable carousel post feature back in 2018, but recently more businesses are using it to spike engagement.

Let’s admit it, we are all lazy.

We are unwilling to read through a huge chunk of text.

Through such carousel posts, it breaks down your content into digestable parts so everyone can scroll through your content easily.

This is extremely crucial especially when you are running lead generation campaigns.

Here is how you can do it too, with the use of powerpoint slides.

Step 1: Create Custom Slides in Powerpoint

πŸ‘‰ Launch powerpoint

πŸ‘‰ Navigate to ‘Design Tab’

πŸ‘‰ Click ‘slide size’ (shown top)

πŸ‘‰ Select ‘custom slide size’

We recommend setting at least 30cm by 30cm to enjoy a higher resolution for your slide.

From there on, you can start working on your slides.

2. Save Slides as PDF

πŸ‘‰ click β€˜file’

πŸ‘‰ choose β€˜save as’

πŸ‘‰ select pdf (*.pdf)

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3. Document Sharing on Linkedin

πŸ‘‰ Visit Linkedin

πŸ‘‰ Start a post

πŸ‘‰ Select β€˜Add a document’ (3rd from left)

Thats all!

Content is still very important and it depends on how you curate your content to capture users attention.

What do you think? Share with us in the comment section below.

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