top -45% bottom 45% true 0 300 .001 none words lines 0 60 0 20 top 50% bottom top 1 0 0 .2 back 1 0 .001 1 .1 top -45% bottom 45% true 0 -300 .001 none top top center top true 0 150 .001 none

August 28, 2021

πŸ”₯ 3 Steps to 10X your LinkedIn Engagement with Scrollable Carousel Posts

How to improve Linkedin Engagement with Scrollable Carousel Posts

Scrolling is one of the key engagement signals that 'tells' Linkedin algorithm that your content is useful. LinkedIn has introduced the scrollable carousel post featureback in 2018, but recently more businesses are using it to spike engagement.

Website Development Services in Singapore Web Design Reed

Reed Tan

Chief Strategist

234

shares

Scrolling is one of the key engagement signals that ‘tells’ Linkedin algorithm that your content is useful.

It’s not new.

In fact, LinkedIn has introduced the scrollable carousel post feature back in 2018, but recently more businesses are using it to spike engagement.

Let’s admit it, we are all lazy.

We are unwilling to read through a huge chunk of text.

Through such carousel posts, it breaks down your content into digestable parts so everyone can scroll through your content easily.

This is extremely crucial especially when you are running lead generation campaigns.

Here is how you can do it too, with the use of powerpoint slides.

How to Create a LinkedIn Carousel Post

  1. Create Custom Slides in Powerpoint
  2. Save Slides as PDF
  3. Document Sharing on LinkedIn

Step 1: Create Custom Slides in Powerpoint

πŸ‘‰ Launch powerpoint

πŸ‘‰ Navigate to ‘Design Tab’

πŸ‘‰ Click ‘slide size’ (shown top)

πŸ‘‰ Select ‘custom slide size’

We recommend setting at least 30cm by 30cm to enjoy a higher resolution for your slide.

From there on, you can start working on your slides.

2. Save Slides as PDF

πŸ‘‰ click β€˜file’

πŸ‘‰ choose β€˜save as’

πŸ‘‰ select pdf (*.pdf)

3. Document Sharing on LinkedIn

πŸ‘‰ Visit Linkedin

πŸ‘‰ Start a post

πŸ‘‰ Select β€˜Add a document’ (3rd from left)

Thats all!

Content is still very important and it depends on how you curate your content to capture users attention.

What do you think? Share with us in the comment section below.

234

shares

Need Help?

Just drop us a message if you need help in marketing your business.