August 4, 2021
A blink of your eye takes 100 miliseconds, so imagine you only have half of that time to capture your audience attention.
Your chance of convincing a new customer might be already gone way before they read your content.
How do we determine a great website design?
What are the factors that lead to poor first impressions of your website?
Visual Complexity vs Prototypicality
Visual Complexity measures the amount of visual differences in your website such as website layout and font differences.
Prototypicality determines how representative the overall design is to your website. In short, it is the overall combination of design elements in your website that allows people to associate with your brand such as such as font consistency and color consistency .
It was investigated in an International Journal of Human-Computer Studies in 2012 (vol. 70-11) that most people perceived websites with high visual complexity and low prototypicality as highly unappealing.
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That said, if your website has a cluttered complex interface with too many design inconsistencies, perhaps it is time to relook into your website design.
What do you think? Share your thoughts and opinions with us.