Featured on Strait Times in 2013, Reed is a battle-tested digital marketing consultant who has years of experiences in lead generation, search engine optimisation and digital advertising. He enjoys culinary and occasionally prepares meals for friends and family.
October 18, 2020
You ‘Google’ to find the information online.
You ‘Uber’ to get to your destination.
You ‘Face-time’ your friends to video chat.
Yeah, these are the obvious ones.
When the brand experience starts to integrate into the daily lives of consumers, people will start to use them as verb.
But do you know there are some brands which are so intertwined in our lives that we have completely forgotten that they are brand names to begin with.
Here are the top 5 verbs you probably didnt even know they started off as brands.
Escalator is actually a brand name.
It was trademarked by Otis Elevator Co. back in 1899. The brand was created from the combination of two words; the Latin word, ‘scala’ which means step and the word ‘elevator’.
It’s hard to call the frisbee as something else.
The fristbee still remains as a trademark of the toy corporation, Wham-O.
It is a sad story as they have still been tirelessly defending its trademark late 2020, going after online counterfeiters in a $2 million lawsuit.
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5. Ping Pong
Ah the lovely game of table tennis, commonly known as ping pong.
Except that it is not.
Ping pong was actually a brand of table tennis tables and not the name of the game itself.
Today, more than 300 million people play ping pong professionally, making it the most popular indoor sports in the world.
4. Bubble Wrap
We all love to squish and pop bubble wraps. It is an addictive obsession.
In fact, Japan actually recently launched a new bubble-wrap play park in Tokyo.
But bubble wrap was invented back in 1957 and was trademarked by Sealed Air Corporation.
Imagine having your brand name listed in the Oxford dictionary.
While most people think that Jacuzzi is the definition of a hot tub with water pump, it is in fact an Italian-American brand name.
2. Super Glue
We practically use super glue to mend anything that breaks.
In fact, there are so many brands of super glue in the hardware shop.
The truth is, super glue is a trademarked product of Super Glue Corporation.
It’s no wonder why we prefer to call it super glue. Would you have called it as cyanoacrylate adhesive instead?
The next best thing next to duct tape.
We have it basically everywhere, from bags to shoes.
However, the trademark expired in 1978, allowing competitors to create similar products.
What other brand names do you know that was commonly used? Share with us below.