Featured on Strait Times in 2013, Reed is a battle-tested digital marketing consultant who has years of experiences in lead generation, search engine optimisation and digital advertising. He enjoys culinary and occasionally prepares meals for friends and family.
December 17, 2020
Content is Where Search Begins
Have you ever searched online for information on a particular product you like to buy?
Cant imagine someone who didn’t.
There are more than 228 million searches per hour, and 5.6 billion searches per day on Google.
In fact, 68% of online experiences begin with a search engine and 85% of customers perform online research before making a purchase.
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One of the top market intelligence firms in the world, Analyst Firm IDC once shared, “The buyer journey is nothing more than a series of questions that must be answered.”
Content marketing is important because it helps your audience to answer any questions they may have during the buying journey. It helps them to make informed decisions so they can buy the exact product or service they need.
On top of that, content marketing also acts a bait to create a need for your audience especially when you have a lot of followers from social media who are are highly interest driven.
Overall, it helps you to build trust with your audience, improve conversions, connect with customers, and generate leads.
What do you think? Share with us your thoughts and opinions below.