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Why are White Spaces so Important in Website Design?

White space is an important part of visual design that has been around for ages. But what are white spaces? Why are they so important when comes to website design?

Reed Tan Digital Marketing Lead Generation Singapore Website Design Social Media Marketing Branding Stephanie

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Stephanie

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September 30, 2022

If you are looking to redesign your website, you should definitely integrate white spaces in your website design.

White space is an important part of visual design that has been around for ages. But what are white spaces? Why are they so important when comes to website design?

What are White Spaces in Website Design?

White spaces aren’t necessarily white.

Also known as ‘negative spaces’, white spaces are empty spaces around elements within the container.

In the context of website design, these empty spaces can be line spacing, letter spacing, margins and padding.

In short, anything that creates space within your website is known as white space.

What are the Purpose of White Spaces in a Website Design?

Just like a piece of drawing, every design starts with a blank sheet of drawing board.

When designing a website, we begin by creating an empty page and then adding elements like images, videos, links, and more.

Good design requires clarity. Filling up the entire space with content may seem appealing at first, but doing so could result in a user interface that looks too busy and cluttered.

Benefits of White Spaces in Your Website Design

1. Make Content More Digestible

With the influx of overwhelming content online today, it’s important to design your site so that it’ll be easy for users to read your copy.

White spaces can help improve readability by making it easy to read text and view elements on the screen.

By facilitating users with a clean UI experience, they will have an easier time finding important information on the site. On the other hand, when users take too long to find the things they need, they would exit the page and look for an alternative website which leads to a higher bounce rate.

2. Designed User Attention

White spaces help to guide users by giving them something to focus on.

By designing user attention to draw focus on certain parts of a web page, they help users to navigate and take action on the web page which is crucial when comes to designing a landing page for lead generation.

It’s possible to define a relation between an increase in white space and users’ attention. More white space near a certain element makes that element receive more attention than if there was less white space.

3. Elevated Branding

Generous use of white spaces can provide a positive vibe on your perceived brand image.

A great example would be Apple’s retail stores. With the use of large, empty spaces, they create a comforting and inviting ambience for users to shop.

In the same way, white space helps to define your website experiences, creating an elevated brand experience.

Paired with strong typography and visually inspiring images, they can create positive and emotional characteristics on your product and services, potentially increasing conversion rates.

Integral Part of Visual Design

Having white space is an essential element of website design. When properly applied, they help to improve the user experience by making things easier to use.

What do you think? Is your website cluttered, I love to hear what you think.

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