March 17, 2021
Imagine you are not feeling well today.
Would you look for a better qualified doctor or would the doctor look for a better qualified patient?
Businesses often complain of getting low quality leads who are keen in their products or services. They believe they can get high-quality leads without spending too much money and these leads are as good as they are going to get.
The truth is, a lower cost per lead doesn’t tell the full story.
How to find better customers?
Instead of finding audiences who have little interest in your products and push them into a sale, why not help audiences who are looking for your products to find you easier?
If you are looking to generate leads for your business, Google ads is one of the most effective advertising platforms since it mainly targets audiences who are looking for immediate solutions to their problems.
For example, if you have a coworking space business that offers premium office spaces in town, you can fine-tune your search audience by adding a list of negative keywords such as ‘cheap’, ‘free’ and ‘budget’ in your ad campaign. In that way, your Google ad will be not displayed to people who search for ‘cheap coworking space’.
Mostly importantly, your products must be able to help audiences to address and rectify their problem.
What do you think? Share your thoughts and opinions with us below.