August 8, 2021
The Real Cost of a Poorly Designed Website
CEO of Jaguar Cars, Ralf Speth once shared, “If you think good design is expensive, you should look at the cost of bad design.” If you short-change on the overall experience of your website, you may realize you are losing out much more than you expected.
Why is design so expensive?
The biggest misconception about website design is that the price tag seems too high to just “make things pretty”.
CEO of Jaguar Cars, Ralf Speth once shared, “If you think good design is expensive, you should look at the cost of bad design.”
The truth is a great website design is much more than just to “make things pretty”.
Unless all you want to do is for your business to look ‘pretty’.
What most business owners ultimately hope to achieve from a website redesign is to generate additional leads and sales.
Aesthetics and marketing strategies have to work hand to deliver a cohesive, impactful experience for consumers.
If you short-change on the overall experience of your website, you may realize you are losing out much more than you expected.
How Bad Website Design Can Kill Your Business
- Low Perceived Brand Value
- Bottle-necking your Business
- Losing Potential Customers Forever
1. Low Perceived Brand Value
Research have shown that 70% of consumers don’t trust websites with bad designs. In fact, having a poorly designed website indicates the lack of effort on its branding by the business itself. It would be difficult for consumers to establish trust and credibility with the business.
Moreover, having a poorly designed website leads to low perceived value for its brand.
It might be difficult for you to elevate your pricing model especially during the mature stage of your business when its perceived brand value has become permanent on the market.
2. Bottle-necking your Business
A chain is as strong as the weakest link.
You may have the best product or service on the market, but if you have a poor landing page experience to market its experience, you will find that your website may be the bottle-necking factor that limits your revenue.
A good landing page is akin to a salesman on print.
What you really want to do is to mold these visitors’ intentions from interest into desire and help them to take action on your website, be it submitting an enquiry or making an online purchase.
3. Losing Potential Customers Forever
If you have a poor website design that causes users to exit the website, they might never return.
According to an online survey, 88 percent of online consumers said they’re unlikely to return after a bad website experience.
You may lose potential customers forever if they have a poor first impression when visiting your website.
What do you think? Share with us your comments below.
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