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“Design is Thinking Made Visual”

Nike's tick (or Swoosh) was probably one of the most iconic design in the history. It is not just a logo. ts most fundamental level, the Nike Swoosh represents motion and speed. Or perhaps the most famous slogan of all, "Just do it".

Reed Tan Digital Marketing Lead Generation Singapore Website Design Social Media Marketing Branding

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Reed Tan

Chief Strategist

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March 2, 2021

Nike’s tick (or Swoosh) was probably one of the most iconic design in the history.

It is not just a logo. It has meaning tied to it.

At its most fundamental level, the Nike Swoosh represents motion and speed. Or perhaps the most famous slogan of all, “Just do it”.

Without meaning, a logo is just a visual art.

It has to make sense.

How to Create Meaning to a Design?

As Oscar-winning filmmaker, Saul Bass once said, “”Design is thinking made visual”.

Design should act as a form of visual communication that appeals to an audience while conveying an idea at the same time.

It has to be simple, easy to interpret and influence what people remember.

Moreover, it takes a lot more to compress such sophisticated thought-processes into something easy for consumers to understand though a seemingly simple design.

This is extremely important, especially you are looking for website design services.

What do you think? Share with us your thoughts below.

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