Strategic and result-oriented. With more than 12 years of experience in marketing and branding, Reed has been working with various SMEs across different sectors such as consulting, finance and retail.

Having more than $1,000,000 spent in digital ads expenditure under his belt, he is a hands-on marketing leader who works around limitations. He was also featured on Strait Times in 2013 on his path as an entrepreneur.

Nowadays, he spends his free time working on art, handicraft, and woodwork.