August 28, 2022
Branding is about creating a consistent identity for your business. Whether you’re a startup or an established brand, every aspect of your business needs to reflect the same experience.
Here’s a checklist of things to think about when designing your website:
1. Color Palette
Colors are powerful tools for communicating messages.
They can convey different emotions and feelings, and they influence your brain’s response to information. When choosing a color palette for your website, try to choose complementary colors that best describe your brand visually.
2. Use Contrasting Colors
Contrasting colors make content stand out from background. It helps users to break down and digest content easily.
However, too much contrast may cause eye strain. Try to avoid using high contrast backgrounds on websites unless absolutely necessary.
3. Match Font Styles
Font styles give your site personality and tone.
Be careful not to overuse bold or italic typefaces, though. Avoid using font styles that are too small or too large. Also, try to avoid using more than 3 fonts within a single page; instead, stick to a maximum of two typeface per page.
4. Visual Elements
Visual elements like photos, animations and videos can help to tell a story about your product or service.
However, going overboard with fancy graphics may complicate the user experience on your website. Instead, focus on simple elements that highlight your message quickly and clearly.
5. Brand Voice
Branding is much more than just design elements on your website.
It’s also about creating a consistent tone across every aspect of your company and how you communicate with your audience. Aside from the content on your website, your tone should match other marketing collaterals such as brochures and product design.
What do you think?
Your website is a crucial part of your brand identity.
It represents everything about your company. When customers think of your name, they’ll instantly recognize your website. So when they visit your site, they’ll know exactly what to expect. What do you think? Share with us in the comments below.