Featured on Strait Times in 2013, Reed is a battle-tested digital marketing consultant who has years of experiences in lead generation, search engine optimisation and digital advertising. He enjoys culinary and occasionally prepares meals for friends and family.
August 15, 2021
Have You Ever Visited an Unsightly Website…
Imagine visiting a website for the first time.
It is cluttered, hard to navigate and has many design inconsistencies.
You would have thought that it is a suboptimal brand on the market.
Having a great website design is crucial because that is how your audience first perceives your brand.
You shouldn’t redesign your website just because you feel the design is outdated. While design trends constantly change, it doesnt mean you should be changing your website every 3 to 5 years.
How would you know if your website needs an overhaul then?
1. Brand Experience doesn’t translate to Website Experience
Users take as short as 0.05 seconds to create an overall first impression of your brand.
If your website delivers a subpar experience, your chance of convincing a new customer might be already gone way before they read your content.
In addition, having a poor website experience sow seeds of doubt and uncertainty in consumers, eventually creating a low perceived brand value for your business.
It might be difficult for you to elevate your price for your products and services in latter stage of your business.
2. Undesirable Mobile Experience
Yes, your website may be optimised for mobile but it may not have a desirable mobile experience.
Imagine translating a message directly from english to mandarin, you might not be able to convey the full accurate translation.
In the same way, the desktop experience should not be directly translated to the mobile interface.
When a user first visits a web page, the first thing he or she will try to do is to scan the page and break down different parts of the web page into digestible pieces of information.
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Since the website layout for desktop and mobile are different, a good website design should take in consideration of such layout differences, so we can direct users to focus on what we want them to see regardless of platforms.
3. Poor Landing Page Experience
A good landing page is akin to a salesman on print.
If your landing page is not properly designed to market your products or services, users are less likely to take action on your website such as submitting an enquiry, completing a purchase or signing up for your services.
Most importantly, the copy of your website should be sharp and precise.
What other problems do you face in your website right now, do share with us your thoughts and comment below.