3 Steps to Fix Slow Loading Websites

A slow website is a part of poor user experience. It is estimated that 40% of the visitors will abandon your website if it takes more than 3 seconds to load. Not to mention it affects your Google SEO ranking as well.

Written by

Reed Tan Digital Marketing Lead Generation Singapore Website Design Social Media Marketing Branding

Featured on Strait Times in 2013, Reed is a battle-tested digital marketing consultant who has years of experiences in lead generation, search engine optimisation and digital advertising. He enjoys culinary and occasionally prepares meals for friends and family.

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May 26, 2021

Imagine the days when you had to pause a Youtube video due to your slow internet connection.

That was a painful experience.

A beautiful website design is aesthetically appealing.

However, if your website is slow, it creates a poor user experience.

It is estimated that 40% of the visitors will abandon your website if it takes more than 3 seconds to load.

Not to mention it affects your Google SEO ranking as well.

Here are 3 ways to improve your website loading speed.

1. Media Files

One of the biggest factors that leads to slow websites are images and videos.

When a user visits a website, they are technically downloading these media files in their device from the server.

Large unoptimised media files make your website slow and clunky.

A common mistake by website administrators is to upload 4k unoptimised images on the website as they want sharp images on their website.

The truth is, uploading 4k images and videos is an overkill that does greater harm than good.

Imagine you are pouring water in a small water container.

It doesn’t matter how much water you pour, it can only contain a fixed amount of water.

Similarly, you should be inserting the correct image resolution depending the maximum width of the image container.

Aside from reducing the resolution of the media files, you can consider optimising them though image optimisation plugins or online image compressor.

2. Caching Plugin

Websites are getting more and more complex.

An average website today requires users to download 2.2 megabytes of content which includes images, videos, scripts and fonts.

That is an increase of 317% compared to an average website 10 years ago.

That’s why caching plugin is extremely crucial in optimising loading speed.

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It creates a static version of your web page so that when a visitor returns to your site, they dont have to re-download all aspects of the website from the server, thus reducing loading time.

We highly recommend WP Rocket as they have a lot of other functionalities that can further optimise your website. If you are looking for website design services, you might be glad to know we offer lifetime free WP Rocket to our clients.

3. CDN

If your website caters to a global audience, you need a CDN.

As you might already have known, users download media files from the server as they visit the website.

The download time varies depending the location of the server.

If your server is based in Singapore and you are in Singapore, you will be able to access the website much faster than someone from other countries.

Through the use of a CDN, it ensures users across the world to load their website quickly by creating multiple cached copies of the website through utilizing a global network of servers.

In that way, users from other countries dont have to download these data files from the main website servers and this improves their loading time.

What other ways do you use to optimise the loading time of your website? Share your opinion with us below.

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