Featured on Strait Times in 2013, Reed is a battle-tested digital marketing consultant who has years of experiences in lead generation, search engine optimisation and digital advertising. He enjoys culinary and occasionally prepares meals for friends and family.
March 2, 2020
The First Smartphone
Have you heard of IBM Simon?
Neither did we previously.
It was the first smartphone with touchscreen and PDA capabilities. However, it was obviously overshadowed by the tech mobile companies of today.
Sometimes, you may have a great product but may have to refine its experience.
Sometimes, you may have a great product and a great experience but its too ahead of its time that no one is talking about it.
Managing Partner of Ripple Ventures, Michael Garbe once said, “Don’t be too quick to give up an idea. Sometimes, you just need to give it more time to gain traction.”
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While businesses need time to grow, time is a luxury for startups and the sense of urgency is never as great as it is for a startup compared to other businesses. In fact, many startups fail because they never evenutally gain traction.
So what determines traction?
Traction can only be gained when ideas start to resonate with customers’ needs in the marketplace.
What do you think? Share with us your thoughts and opinions below.