March 2, 2020
Don’t be Too Quick to Give up an Idea. Sometimes, You Just Need to Give it More Time to Gain Traction.
Managing Partner of Ripple Ventures, Michael Garbe once said, "Don’t be too quick to give up an idea. Sometimes, you just need to give it more time to gain traction."
The First Smartphone
Have you heard of IBM Simon?
Neither did we previously.
It was the first smartphone with touchscreen and PDA capabilities. However, it was obviously overshadowed by the tech mobile companies of today.
Sometimes, you may have a great product but may have to refine its experience.
Sometimes, you may have a great product and a great experience but its too ahead of its time that no one is talking about it.
Managing Partner of Ripple Ventures, Michael Garbe once said, “Don’t be too quick to give up an idea. Sometimes, you just need to give it more time to gain traction.”
While businesses need time to grow, time is a luxury for startups. In fact, many startups fail because they never eventually gain traction.
What determines traction?
Traction can only be gained when ideas start to resonate with customers’ needs in the marketplace.
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