Take a Risk and Keep Testing Because What Works Today Won’t Work Tomorrow, but What Worked Yesterday May Work Again

The only certainty in the world today is change.

Nothing is certain.

This means we should never become complacent. What could work today could fail tomorrow.

We have seen so many #disruptivebrands that took over the world.

Brands that are Disrupted

1. Netflix > Blockbuster
2. Facebook > MySpace
3. Google > Yahoo

And if these disruptive brands are not careful, they could be replaced in time as well. At the same time, this doesn’t mean we should not look back the past success stories that worked well previously. It’s a test and learn world. Case studies could still be applied across different industries to develop new marketing strategies to create brand new customer experiences

Stay Curious, Salvage and Innovate.