Reed Tan

Why Did Michelin Tyres Found the Michelin Guide, a Foodie Guide that is Totally Unrelated to its Business?

By Reed Tan / October 9, 2021 / Comments Off on Why Did Michelin Tyres Found the Michelin Guide, a Foodie Guide that is Totally Unrelated to its Business?

Even if you are not a foodie, you would have heard of the Michelin Guide, a ultimate badge of honor for culinary excellence. However, do you know the Michelin Guide was initally started by Michelin Tyres as a marketing tactic to sell more tyres?

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3 Effective Steps to Gain Trust from New Customers

By Reed Tan / October 1, 2021 / Comments Off on 3 Effective Steps to Gain Trust from New Customers

One of the most determining factors that leads to a conversion is to gain customers’ trust. How can we make someone who is new to our brand to trust us?

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How to Generate Better Content for Your Customers

By Reed Tan / September 26, 2021 / Comments Off on How to Generate Better Content for Your Customers

Using content marketing is a great way to bait consumers into learning our products and services. People love to be educated, especially on the products or services they are intending to buy. How do we know what kind of content we should produce for our customers?

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5 Steps to Creating Consumer Lust

By Reed Tan / September 17, 2021 / Comments Off on 5 Steps to Creating Consumer Lust

Lust is a highly irrational emotion. With lust, consumers crave for your brand, more than what you are offering. Their needs go far beyond the specifications of your products. So how do we stir desire in consumers?

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Design is Simple. Thats Why It’s So Complicated.

By Reed Tan / September 10, 2021 / Comments Off on Design is Simple. Thats Why It’s So Complicated.

When you are creating a simple design, you are amplifying the meaning being conveyed. It takes a lot more to compress sophiscated thought processes into something easy for consumers to understand though a seemingly simple design.

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How to be a Superstar with Personal Branding

By Reed Tan / September 2, 2021 / Comments Off on How to be a Superstar with Personal Branding

It doesnt matter who you are. You can be a CEO, a manager or an executive. With a great personal branding strategy, anyone can build their own brand and become a superstar.

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🔥 3 Steps to 10X your Linkedin Engagement with Scrollable Carousel Posts

By Reed Tan / August 28, 2021 / Comments Off on 🔥 3 Steps to 10X your Linkedin Engagement with Scrollable Carousel Posts

Scrolling is one of the key engagement signals that ‘tells’ Linkedin algorithm that your content is useful. LinkedIn has introduced the scrollable carousel post featureback in 2018, but recently more businesses are using it to spike engagement.

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3 Interesting Statistics about How Users View a Website

By Reed Tan / August 21, 2021 / Comments Off on 3 Interesting Statistics about How Users View a Website

We judge people according to how they look, the clothes they wear and the way they act. In the same way, having a great website design has an effect on the perceived credibility and quality of your business. How do users view and judge a website then?

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3 Signs Your Website Needs a Redesign

By Reed Tan / August 15, 2021 / Comments Off on 3 Signs Your Website Needs a Redesign

Imagine visiting a website for the first time. It is cluttered, hard to navigate and has many design inconsistencies. Having a great website design is crucial because that is how your audience first perceives your brand. How would you know if your website needs an overhaul then?

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The Real Cost of a Poorly Designed Website

By Reed Tan / August 8, 2021 / Comments Off on The Real Cost of a Poorly Designed Website

CEO of Jaguar Cars, Ralf Speth once shared, “If you think good design is expensive, you should look at the cost of bad design.” If you short-change on the overall experience of your website, you may realize you are losing out much more than you expected.

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