Your Brand is What People Say in the Room ~ Jeff Bezos

One of the most damaging myths is the belief that branding is solely one way communication.

The truth is that, who you are is not what you said.

Brands often try too hard in telling consumers what they want to be rather than being true about who they are as a brand.

Authenticity has to be rooted in the entirety of the business. When everyone who interacts with your company, be your products or your #services, has an experience that reinforces the positive brandmessage you are saying, only then the rewards of effective branding can be reaped.

That’s what really resonates your business with your customers. prospects as well as your employees.