Featured on Strait Times in 2013, Reed is a battle-tested digital marketing consultant who has years of experiences in lead generation, search engine optimisation and digital advertising. He enjoys culinary and occasionally prepares meals for friends and family.
August 21, 2021
The sad truth is that, we do judge people.
We judge people according to how they look, the clothes they wear and the way they act.
In the same way, having a great website design has an effect on the perceived credibility and quality of your business.
How do users view a website then?
Here are 3 interesting statistics about how users view a website.
1. People Read in F-patterns
Most people don’t read but scan.
The truth is, most users are impatient. Especially they visit your website to find a solution to solve their problem.
Eye-tracking visualizations confirmed that users often read website content in an F-shaped pattern. When users first visit your site, their eye path starts from the upper-left corner.
It is important we design specific breakpoints and spacing with the website so users can focus on exactly what we want them to see.
2. People Do Judge a Book by its Cover, within 0.05 Seconds
It takes about 0.05 seconds for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave.
In short, the credibility and brand perception of a business is heavily tied to the aesthetic quality of its website. A blink of your eye takes 0.1 second, so imagine you only have half of that time to capture your audience attention.
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3. People Quit If Your Website takes More than 2 Seconds to Load
Slow-loading websites cost retailers $2.6 billion in lost sales each year.
In fact, 47% of users expect a maximum of 2 seconds loading time for an average website.
While it may be tempting to glamorize your website with beautiful animations and background videos, it may add heavy load to your website, increasing its loading time.
We are Lazy and Impatient
In short, users are impatient, lazy and seek instant gratification.
That said, if you have a slow, cluttered website with too many design inconsistencies, perhaps it is time to relook into your website design.
What do you think? Share with us your comments below.