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5 Website Mistakes to Avoid for Small Businesses in 2023

A bad website can be detrimental to your business. Hence, we’ve compiled 5 main mistakes for you to avoid when putting your website together

Reed Tan Digital Marketing Lead Generation Singapore Website Design Social Media Marketing Branding

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Reed Tan

Chief Strategist

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July 16, 2021

A bad website can be detrimental to your business. Hence, we’ve compiled 5 main mistakes for you to avoid when putting your website together.

Website Mistakes to Avoid in 2023

  1. Landing page experience
  2. UX/UI design
  3. Loading speed
  4. Content Relevancy
  5. Conversion Analytics

1. Landing Page Experience

A good landing page is akin to a salesman on print.

If you have a bad salesman in your store, you won’t be able to sell your products and services.

A good landing page is akin to a salesman on print.

What you really want to do is to mold your users’ intentions from interest into desire.

Your copy should be clean, sweet and precise. You don’t want to clutter your landing page with too much unnecessary information. Relevant concise information should be positioned at the right spots to help your visitors in their decision-making process.

2. UX/UI Design

Having a responsive and mobile responsive website is a basic requirement in 2023.

Research have shown that consumers create their impression within 0.05 seconds upon visiting the website.

They generally don’t trust website design with poor design.

Chances are, they may not even wish to continue navigating the website.

That is why you need to have an appealing website design with great user experience and interface.

Every human-centric design starts with empathy.

Having a good human-centric design is also about understanding consumers.

We need to put ourselves in their shoes, investigating ‘how’s and ‘why’s behind their motivations to create an overall satisfying experience.

3. Loading Speed

A slow website is a part of poor user experience.

It is estimated that 40% of the visitors will abandon your website if it takes more than 3 seconds to load.

And it will affect your Google SEO ranking as well due to poor user experience.

You need to make sure your website are properly optimized to improve your website’s loading time.

4. Content Relevancy

Content must be both useful and relevant to be effective.

We need to align our content to the needs and interests of our audience. If your content is not relevant and doesn’t deliver a value, users are more likely to exit the page because you cant offer what they are looking for.

In addition, your images and your copywriting must work hand in hand to deliver a consistent experience that best interact with your audience.

5. Conversion Analytics

If you dont track your conversions such as leads or ecommerce revenue, you wont never know where your sales or leads come from.

Eventually, you will begin to make misinformed decisions that may drag your business to deeper waters.

If you are looking to improve your website presence, you may check out our website design services.

What do you think? Share with us your thoughts in the comment section below.

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