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5 Website Mistakes to Avoid for Small Businesses

A bad website can be detrimental to your business. Hence, we’ve compiled 5 main mistakes for you to avoid when putting your website together

Reed Tan Digital Marketing Lead Generation Singapore Website Design Social Media Marketing Branding

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Reed Tan

Chief Strategist

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July 16, 2021

Poor Website Experience is Detrimental to your Business

A bad website can be detrimental to your business. Hence, we’ve compiled 5 main mistakes for you to avoid when putting your website together.

1. Poor Landing Page Experience

A good landing page is akin to a salesman on print.

If you have a bad salesman in your store, you won’t be able to sell your products and services.

A good landing page is akin to a salesman on print.

What you really want to do is to mould your users’ intentions from interest into desire. On top of that, you need a strong call to action to help them to make a decision on your website.

Your copy should also be clean, sweet and precise. You don’t want to clutter your landing page with too much unnecessary information. Relevant concise information should be positioned at the right spots to help your visitors in their decision-making process.

2. Poor Design

In our opinion, a great website design should have these 3 core design elements.

Aesthetic Design

Do you know you only have 50 milliseconds to make a first impression for your website.

A blink of your eye takes 100 miliseconds, so you only have half of that time to capture your audience attention.

When users have a good impression of your website, it sets the stage right.

They can make or break an opportunity. They can influence how users feel towards your product and services.

You only have 50 milliseconds to make a good first impression for your website.

On the other hand, when when users have poor impression, it is half a death sentence.

Users generally dont trust website design with poor design.

Chances are, they may not even wish to continue navigating the website.

Technical Design

At this stage, most of the websites today are designed to be mobile friendly.

Sure, your website may display on mobile, but being mobile friendly doesnt necessarily translate to a good mobile experience. Users may still find it hard to navigate and read the contents of the website due to poor design.

It is about having an optimised experience that prioritizes how your users interacts with mobile devices.

Human-centric Design

Imagine visiting a beautiful website but with a heavily compromised user experience.

You had no idea how to navigate the website, spending several minutes clicking around trying to find the things you need.

In the end, you gave up.

That is something you definitely do not want for your website.

Every human-centric design starts with empathy.

We need to put ourselves in the shoes of our users, investigating ‘how’s and ‘why’s behind every aspect of their motivations and expectations.

By understanding their thought process, we can analyse how they use the website and how to improve on that experience.

That said, you need to have good planning coupled with years of marketing experiences.

3. Poor Loading Speed

A slow website is a part of poor user experience.

It is estimated that 40% of the visitors will abandon your website if it takes more than 3 seconds to load, not to mention it affects your Google SEO ranking as well.

Many believed wordpress sites are slow by nature, however the biggest reason for slow websites is that most of these websites are just not properly optimised for loading speeds.

4. Poor Content Relevancy and Usefulness

Content must be both useful and relevant to be effective.

We need to align our content to the needs and interests of our audience. If your content is not relevant and doesn’t deliver a value, users are more likely to exit the page because you cant offer what they are looking for.

In addition, your images and your copywriting must work hand in hand to deliver a consistent experience that best interact with your audience.

5. Conversion and Analytics

If you dont track your conversions such as leads or ecommerce revenue, you wont never know where your sales or leads come from.

Eventually, you will begin to make misinformed decisions that may drag your business to deeper waters.

If you are looking to improve your website presence, you may check out our website design services.

What do you think? Share with us your thoughts in the comment section below.

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