Featured on Strait Times in 2013, Reed is a battle-tested digital marketing consultant who has years of experiences in lead generation, search engine optimisation and digital advertising. He enjoys culinary and occasionally prepares meals for friends and family.
July 16, 2021
Poor Website Experience is Detrimental to your Business
A bad website can be detrimental to your business. Hence, we’ve compiled 5 main mistakes for you to avoid when putting your website together
1. Landing Page Experiences
A good landing page is akin to a salesman on print. If you have a bad salesman in your store, you won’t be able to sell your products and services.
What you really want to do is to mould your visitors’ intentions from interest into desire. On top of that, you need a strong call to action to help them to make a decision on your website.
Your copy should also be clean, sweet and precise. You don’t want to clutter your landing page with too much unnecessary information. Relevant concise information should be positioned at the right spots to help your visitors in their decision-making process.
2. Humanistic Design
Great design is just not all about aesthetics. At the very least, it should impress and inspire your visitors. If your website is bland and unexciting, visitors may not even wish to continue navigating within your website.
You also need to make sure your website is user friendly, responsive and mobile-friendly. Is it easy to navigate around your site? Are your money-making pages easily found and accessible?
3. Website Loading Speed
A slow website is a part of poor user experience. It is estimated that 40% of the visitors will abandon your website if it takes more than 3 seconds to load, not to mention it affects your Google SEO ranking as well.
Many believed wordpress sites are slow by nature, however the biggest reason for slow websites is that most of these websites are just not properly optimised for loading speeds.
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4. Relevant Content
If your content is not relevant, visitors will feel less engaged with your website. Your image and your copy must work hand in hand to deliver a consistent experience that best suits your audience.
If your website is focused on a certain industry, make sure your content revolves around that industry, this will also be great for improving your search engine rankings.
5. Conversion and Analytics
If you dont track your conversions such as leads or ecommerce revenue, you wont never know where your sales or leads come from. Eventually, you will begin to make misinformed decisions that may drag your business to deeper waters.
If you are looking to improve your website presence, you may check out our website design services.