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5 Key Elements of a Successful Business Website

Having a beautiful website design is important, but what are the core elements of a successful website you should be considering to elevate your business?

Reed Tan Digital Marketing Lead Generation Singapore Website Design Social Media Marketing Branding

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Reed Tan

Chief Strategist

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November 28, 2020

Things you need to consider if you are preparing for a major website revamp

It is common for business to rebrand as they mature.

It could be due to a change of brand values or a change of management direction, but most of the time, the core reason of re-branding is to elevate their brand so they can reach a different audience that has a higher purchasing power.

Without a doubt, the first step to re-branding is a website revamp. Having a beautiful website design is important, but what are the core elements of a successful website you should be considering to elevate your business?

What Makes a Successful Website

  1. Branding & Design
  2. Content Marketing
  3. Landing Page Experience
  4. Website Speed Optimization
  5. Marketing Analytics

1. Branding & Design

We don’t have to emphasize the importance of a beautiful website design.

A great website influences how your audience perceives your brand. This is crucial for mature startups, especially when you are trying to elevate your brand and increase the pricing model of your product and services.

There are several factors that contributes to a great design.

For instance, different colors invoke different emotions.

Red triggers powerful emotions such as passion, lust and excitement. Orange generates feeling of warmth, vibrant and fun. Black invokes power and luxury.

You need to create a brand that tells your story and values to your audience, so they can relate to and trust.

On the other hand, having a great design is just not about aesthetics.

At the very least, you need to make sure your new website is user friendly. Is it easy to navigate around your site? Are your money-making pages easily found and accessible? If you are running an e-commerce site, how many steps does a customer have to complete a purchase from the product page?

2. Content Marketing

Give a man a fish, you feed him for a day. Teach a man to fish, he will come back to your website to buy hooks, baits and fishing rods for life.

By producing articles that help your consumers in their decision making process, you are displaying expertise within the industry, inspiring their confidence in your business.

In addition, it is a great way to generate organic traffic from search engines if you are looking to generate leads.

However, before embarking on a content marketing strategy, it is important to first make sure your website is properly search engine optimized as we have met clients who had little SEO traction due to un-optimized sites.

3. Landing Page Experience

Whether you are selling products or providing services on your website, you need a good proper landing page.

A good landing page is akin to a salesman on print.

What you really want to do is to mold these visitors’ intentions from interest into desire. It could be a free e-book, a limited promotion or something to bait them into making a decision.

Information should be clean, sweet and precise. You don’t want to clutter your landing page with too much unnecessary information. Relevant concise information should be positioned at the right spots to help your visitors in their decision making.

4. Website Speed Optimization

A slow website is a part of poor user experience.

It was once said that an estimated of 40% of the visitors will abandon your website if it takes more than 3 seconds to load, not to mention it affects your Google ranking as well.

There are many factors that leads to a slow website.

While it is important to use a reputable hosting service, many websites are slow due to bloated themes and un-optimized scripts. On the other hand, there is no point having a fast website if you are lacking important functionalities such as Google Analytics in your website.

5. Marketing Analytics

If you don’t know numbers, you don’t know your business.

Website analytics helps to provide useful insights and data that are critical for business growth.

For instance, conversion tracking helps you to understand which are the best performing ad campaigns while heatmaps help you to understand the percentage of the landing page scrolled by visitors.

Overall Takeaway

Re-branding via website redesign can be costly. If you are looking for website design services, we recommend doing it properly in a single take.

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