Understanding Marketing Mechanics

"Branding is a mixture of signals deliberately engineered to create that desired impression." — Reed Tan

3 Steps to Rebrand and Transform your Business Successfully

By Reed Tan | June 9, 2021

“You’re in dire need of an upgrade” ~ Tony Stark to Peter Parker, Captain America: Civil War

How to Bait your Audience with Content Marketing

By Reed Tan | April 3, 2020

Give a man a fish, you feed him for a day. Teach a man to fish, he will come back to your website to buy hooks, baits and fishing rods for life.

3 Things You Should Do to Improve your Digital Ads

By Reed Tan | March 6, 2020

It is easy to produce a simple digital ad campaign today. But if everyone knows how to do ads online, how are you going to make sure your ad stands out among the rest?

How to Build a WordPress Website, Step by Step

By Reed Tan | November 4, 2019

More than 30% of the websites in the world are powered by WordPress. Contrary to popular belief, it is actually not difficult to learn how to build your own WordPress website. In fact, you will only need 15 minutes to set up your wordpress website.

Misconceptions of Facebook Marketing

By Reed Tan | October 29, 2019

When comes to Facebook marketing strategy, many business owners have a misconception of playing a game of ‘likes’. The truth is having more ‘likes’ does not necessarily translate to a strong brand that generate more sales to your business.

5 Fundamentals of a Successful Business Website

By Reed Tan | June 28, 2019

Without a doubt, the first step to re-branding is a revamp of your business website. A mobile friendly website that is responsive is important, but what are the core elements of a succcessful website you should be considering to elevate your brand and your business?