Key leadership principles summarized from best selling book, “It’s Not About The Coffee”, written by Howard Behar, former president of Starbucks Coffee Company International.

We interviewed 50 high sales achievers from various industries to share tips on how you can dominate in sales.

Colors is more than just aesthetics in website design. Embracing color psychology helps you to shape your branding by evoking emotions and influence human behaviors.

Do you know Ikea sells more than 1 billion Swedish meatballs globally each year? Ikea’s founder, Ingvar Kamprad, believed customers should not go hungry. He believed if people are hungry while shopping, they will most likely get distracted by hunger and focus less on shopping.

Most business owners seem to place an unhealthy amount of emphasis to attain perfect scores on Google PageSpeed Insights. Does it matters for Search Engine Optimisation?

Even if you are not a foodie, you would have heard of the Michelin Guide, a ultimate badge of honor for culinary excellence. However, do you know the Michelin Guide was initially started by Michelin Tyres as a marketing tactic to sell more tyres?

Using content marketing is a great way to bait consumers into learning our products and services. People love to be educated, especially on the products or services they are intending to buy. How do we know what kind of content we should produce for our customers?

Lust is a highly irrational emotion. With lust, consumers crave for your brand, more than what you are offering. Their needs go far beyond the specifications of your products. So how do we stir desire in consumers?

It doesnt matter who you are. You can be a CEO, a manager or an executive. With a great personal branding strategy, anyone can build their own brand and become a superstar.

Scrolling is one of the key engagement signals that ‘tells’ Linkedin algorithm that your content is useful. LinkedIn has introduced the scrollable carousel post featureback in 2018, but recently more businesses are using it to spike engagement.

The last thing you want to do is to use copyrighted images. Here are 3 websites that offer best commercially free images and videos, you won’t even need to attribute them.

Google and Facebook are the two main giants of the online advertising industry. Many businesses have been leveraging them to gain brand awareness, generate leads and increases sales. However, since we all have limited ad budgets and resources, which is better for your business?

Can you imagine Burberry, the iconic British luxury brand, was once likened to a brand for gangsters? People began to disassociate with the brand, and naturally sales started to fall over the years. They had to do something.

A bad website can be detrimental to your business. Hence, we’ve compiled 5 main mistakes for you to avoid when putting your website together

“You’re in dire need of an upgrade” ~ Tony Stark to Peter Parker, Captain America: Civil War

A great website is a language, not just a style. Yes, we all do love aesthetically pleasing designs but it is important we understand human behaviors and their thought processes so we can design how users interact with our websites.

A slow website is a part of poor user experience. It is estimated that 40% of the visitors will abandon your website if it takes more than 3 seconds to load. Not to mention it affects your Google SEO ranking as well.

The hardest thing to get right when connecting with consumers is authenticity. Brands often try too hard in telling consumers what they want to be rather than being true about who they are as a brand.

Nike’s tick (or Swoosh) was probably one of the most iconic design in the history. It is not just a logo. ts most fundamental level, the Nike Swoosh represents motion and speed. Or perhaps the most famous slogan of all, “Just do it”.

Content marketing is important because it helps your audience to answer any questions they may have prior to any decision making. It helps them to make informed decisions so they can buy the exact product or service they need.

Having a beautiful website design is important, but what are the core elements of a successful website you should be considering to elevate your business?

When the brand experience starts to integrate into the daily lives of consumers, people will start to use them as verb. But do you know there are some brands which are so intertwined in our lives that we have completely forgotten that they are brand names to begin with.

Doing Business without Advertising is like Winking at a Girl in the Dark. You Know What You are Doing, but Nobody Else Does. Steuart Henderson Britt, Famous Psychologist

Give a man a fish, you feed him for a day. Teach a man to fish, he will come back to your website to buy hooks, baits and fishing rods for life.

Famous author, Zig Ziglar once said, “Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.” Your landing page must be able to market your products and services well so people will be keen to submit their enquiry.

When comes to Facebook marketing strategy, many business owners have a misconception of playing a game of ‘likes’. The truth is having more ‘likes’ does not necessarily translate to a strong brand that generate more sales to your business.