Understanding Marketing Mechanics
"Branding is a mixture of signals deliberately engineered to create that desired impression." — Reed Tan
Why Did Michelin Tyres Found the Michelin Guide, a Foodie Guide that is Totally Unrelated to its Business?
Even if you are not a foodie, you would have heard of the Michelin Guide, a ultimate badge of honor for culinary excellence. However, do you know the Michelin Guide was initally started by Michelin Tyres as a marketing tactic to sell more tyres?
Using content marketing is a great way to bait consumers into learning our products and services. People love to be educated, especially on the products or services they are intending to buy. How do we know what kind of content we should produce for our customers?
Lust is a highly irrational emotion. With lust, consumers crave for your brand, more than what you are offering. Their needs go far beyond the specifications of your products. So how do we stir desire in consumers?
It doesnt matter who you are. You can be a CEO, a manager or an executive. With a great personal branding strategy, anyone can build their own brand and become a superstar.
Scrolling is one of the key engagement signals that ‘tells’ Linkedin algorithm that your content is useful. LinkedIn has introduced the scrollable carousel post featureback in 2018, but recently more businesses are using it to spike engagement.
We judge people according to how they look, the clothes they wear and the way they act. In the same way, having a great website design has an effect on the perceived credibility and quality of your business. How do users view and judge a website then?
Imagine visiting a website for the first time. It is cluttered, hard to navigate and has many design inconsistencies. Having a great website design is crucial because that is how your audience first perceives your brand. How would you know if your website needs an overhaul then?
CEO of Jaguar Cars, Ralf Speth once shared, “If you think good design is expensive, you should look at the cost of bad design.” If you short-change on the overall experience of your website, you may realize you are losing out much more than you expected.
The last thing you want to do is to use copyrighted images. Here are 3 websites that offer best commercially free images and videos, you won’t even need to attribute them.
A blink of your eye takes 100 miliseconds, so imagine you only have half of that time to capture your audience attention. Your chance of convincing a new customer might be already gone way before they read your content. How do we determine a great website design?
Google and Facebook are the two main giants of the online advertising industry. Many businesses have been leveraging them to gain brand awareness, generate leads and increases sales. However, since we all have limited ad budgets and resources, which is better for your business?
Can you imagine Burberry, the iconic British luxury brand, was once likened to a brand for gangsters? People began to disassociate with the brand, and naturally sales started to fall over the years. They had to do something.
A bad website can be detrimental to your business. Hence, we’ve compiled 5 main mistakes for you to avoid when putting your website together
“You’re in dire need of an upgrade” ~ Tony Stark to Peter Parker, Captain America: Civil War
A great website is a language, not just a style. Yes, we all do love aesthetically pleasing designs but it is important we understand human behaviors and their thought processes so we can design how users interact with our websites.
A slow website is a part of poor user experience. It is estimated that 40% of the visitors will abandon your website if it takes more than 3 seconds to load. Not to mention it affects your Google SEO ranking as well.
The hardest thing to get right when connecting with consumers is authenticity. Brands often try too hard in telling consumers what they want to be rather than being true about who they are as a brand.
Nike’s tick (or Swoosh) was probably one of the most iconic design in the history. It is not just a logo. ts most fundamental level, the Nike Swoosh represents motion and speed. Or perhaps the most famous slogan of all, “Just do it”.
Co-author of the Wall Street Journal & New York Times bestselling books “Call to Action”, Bryan Eisenberg once shared, “Effective content marketing is about mastering the art of storytelling.”
Content marketing is important because it helps your audience to answer any questions they may have prior to any decision making. It helps them to make informed decisions so they can buy the exact product or service they need.
Without a doubt, the first step to re-branding is a revamp of your business website. A mobile friendly website that is responsive is important, but what are the core elements of a succcessful website you should be considering to elevate your brand and your business?
When the brand experience starts to integrate into the daily lives of consumers, people will start to use them as verb. But do you know there are some brands which are so intertwined in our lives that we have completely forgotten that they are brand names to begin with.
It is easy to produce a simple digital ad campaign today. But if everyone knows how to do ads online, how are you going to make sure your ad stands out among the rest?
“Doing Business without Advertising is like Winking at a Girl in the Dark. You Know What You are Doing, but Nobody Else Does.”
Doing Business without Advertising is like Winking at a Girl in the Dark. You Know What You are Doing, but Nobody Else Does. Steuart Henderson Britt, Famous Psychologist
Give a man a fish, you feed him for a day. Teach a man to fish, he will come back to your website to buy hooks, baits and fishing rods for life.
Famous author, Zig Ziglar once said, “Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.” Your landing page must be able to market your products and services well so people will be keen to submit their enquiry.
When comes to Facebook marketing strategy, many business owners have a misconception of playing a game of ‘likes’. The truth is having more ‘likes’ does not necessarily translate to a strong brand that generate more sales to your business.
More than 30% of the websites in the world are powered by WordPress. Contrary to popular belief, it is actually not difficult to learn how to build your own WordPress website. In fact, you will only need 15 minutes to set up your wordpress website.