Unraveling Marketing Analytics
“It is a capital mistake to theorize before one has data.” — Sherlock Holmes
Many business owners prefer a lower cost per lead so they can generate as many leads as possible based on their limited budget. After all, more leads equal to more sales, right? Not necessary.
It is easy to produce a simple digital ad campaign today. But if everyone knows how to do ads online, how are you going to make sure your ad stands out among the rest?