Founded in 2019, The Inside Job (TIJ) is a wellness business based in Singapore that provides cacao ceremonies and sound bath sessions, helping stressed souls to connect, reflect and relax.
However, as TIJ was a new startup, it has little brand awareness and no organic traffic.
The first thing we came onboard was to make sure the website was properly optimised for SEO based on our proposed search keywords in Singapore. Aside from reworking on the technical aspects of SEO, we also worked on human aspects of SEO ie. to make sure every landing page was properly designed to fulfil visitors' search intents.
After 3 months of implementation with a series of content articles, The Inside Job increased its traffic by 400% and is on Google's first page today when you search keywords relating to 'Cacao Ceremony Singapore''.