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Unraveling Marketing Analytics

β€œIt is a capital mistake to theorize before one has data.” β€” Sherlock Holmes

3 Reasons Why Cost Per Lead is an Useless Statistic for Businesses

By Reed Tan | October 7, 2020

Many business owners prefer a lower cost per lead so they can generate as many leads as possible based on their limited budget. After all, more leads equal to more sales, right? Not necessary.

3 Things You Should Do to Improve your Digital Ads

By Reed Tan | August 28, 2020

It is easy to produce a simple digital ad campaign today. But if everyone knows how to do ads online, how are you going to make sure your ad stands out among the rest?