Do you know supermarkets spend a ton of money researching how to get consumers to spend and buy more? Every element of the shopping experience is meticulously designed to spend more. Let’s break down into these tactics to learn how we we can use it in our business.

One of the most determining factors that leads to a conversion is to gain customers’ trust. How can we make someone who is new to our brand to trust us?

When you are creating a simple design, you are amplifying the meaning being conveyed. It takes a lot more to compress sophisticated thought processes into something easy for consumers to understand though a seemingly simple design.

Instead of finding audiences who have little interest in your products and push them into a sale, why not help audiences who are looking for your products to find you easier?

Tony Robbins once shared, “In life, you need either inspiration or desperation.” We are so addicted to comfort that we struggle to step outside of that comfort zone.

No matter how great a product is, they are still inanimate objects. They are cold, hard and can be easily replicated or replaced. Brands, on the other hand, are unique and deliver values beyond the specifications of the product.

Before we start to look into the capabilities and competencies of a digital marketing agency, it is best to prime your business so you can reap the maximum yield of digital marketing implementation. Here are 5 crucial factors you should look into before engaging a digital marketing agency.

If consumers don’t see the value in a brand, it becomes a commodity. Phillip Kotler who was considered as ‘Father’ of modern marketing once said, “The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.”

Managing Partner of Ripple Ventures, Michael Garbe once said, “Don’t be too quick to give up an idea. Sometimes, you just need to give it more time to gain traction.”

Coworking has grown into a global phenomenon. More than 5 million professionals will be working in coworking spaces globally by 2022. What’s the appeal of coworking for SMEs?

One of the most damaging myths is the belief that branding is solely one way communication. The truth is that, who you are is not what you said.

The only certainty in the world today is change. Nothing is certain. This means we should never become complacent. What could work today could fail tomorrow.

The late Steve Jobs has always emphasized that the delivery is always the crux of the message. It can’t be just any story about your product; it have to be the story that connects best with your audience’s dreams, vision and values, even when they aren’t clear of what they want exactly.