Sharpening Business Acumen
"Sharpen your business acumen so it can cut through competition." — Reed Tan
Can you imagine Burberry, the iconic British luxury brand, was once likened to a brand for gangsters? Consumers began to disassociate with the brand. By early 2000s, Burberry almost lost all of its brand prestige.
Do you know supermarkets spend a ton of money researching how to get consumers to spend and buy more? Every element of the shopping experience is meticulously designed to spend more. Let’s break down into these tactics to learn how we we can use it in our business.
One of the most determining factors that leads to a conversion is to gain customers’ trust. How can we make someone who is new to our brand to trust us?
When you are creating a simple design, you are amplifying the meaning being conveyed. It takes a lot more to compress sophiscated thought processes into something easy for consumers to understand though a seemingly simple design.
Imagine visiting a website for the first time. It is cluttered, hard to navigate and has many design inconsistencies. Having a great website design is crucial because that is how your audience first perceives your brand. How would you know if your website needs an overhaul then?
CEO of Jaguar Cars, Ralf Speth once shared, “If you think good design is expensive, you should look at the cost of bad design.” If you short-change on the overall experience of your website, you may realize you are losing out much more than you expected.
A blink of your eye takes 100 miliseconds, so imagine you only have half of that time to capture your audience attention. Your chance of convincing a new customer might be already gone way before they read your content. How do we determine a great website design?
Instead of finding audiences who have little interest in your products and push them into a sale, why not help audiences who are looking for your products to find you easier?
Co-author of the Wall Street Journal & New York Times bestselling books “Call to Action”, Bryan Eisenberg once shared, “Effective content marketing is about mastering the art of storytelling.”
Tony Robbins once shared, “In life, you need either inspiration or desperation.” We are so addicted to comfort that we struggle to step outside of that comfort zone.
No matter how great a product is, they are still inanimate objects. They are cold, hard and can be easily replicated or replaced. Brands, on the other hand, are unique and deliver values beyond the specifications of the product.
Before we start to look into the capabilities and competencies of a digital marketing agency, it is best to prime your business so you can reap the maximum yield of digital marketing implementation. Here are 5 crucial factors you should look into before engaging a digital marketing agency.
Famous author, Zig Ziglar once said, “Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.” A landing page is akin to a digital salesman. Your landing page must be able to market your products and services well so people will be keen to find out more by submitting their enquiry.
If consumers don’t see the value in a brand, it becomes a commodity. Phillip Kotler who was considered as ‘Father’ of modern marketing once said, “The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.”
Don’t be Too Quick to Give up an Idea. Sometimes, You Just Need to Give it More Time to Gain Traction.
Managing Partner of Ripple Ventures, Michael Garbe once said, “Don’t be too quick to give up an idea. Sometimes, you just need to give it more time to gain traction.”
Coworking has grown into a global phenomenon. More than 5 million professionals will be working in coworking spaces globally by 2022. What’s the appeal of coworking for SMEs?
One of the most damaging myths is the belief that branding is solely one way communication. The truth is that, who you are is not what you said.
Take a Risk and Keep Testing Because What Works Today Won’t Work Tomorrow, but What Worked Yesterday May Work Again
The only certainty in the world today is change. Nothing is certain. This means we should never become complacent. What could work today could fail tomorrow.
The late Steve Jobs has always emphasized that the delivery is always the crux of the message. It can’t be just any story about your product; it have to be the story that connects best with your audience’s dreams, vision and values, even when they aren’t clear of what they want exactly.