Marketing Mechanics

Which is Better? Google Ads or Facebook Ads?

By Reed Tan / August 1, 2021 / Comments Off on Which is Better? Google Ads or Facebook Ads?

Google and Facebook are the two main giants of the online advertising industry. Many businesses have been leveraging them to gain brand awareness, generate leads and increases sales. However, since we all have limited ad budgets and resources, which is better for your business?

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Successful Rebranding Stories: How Burberry Refashioned Itself into an Iconic British Luxury Brand

By Reed Tan / July 27, 2021 / Comments Off on Successful Rebranding Stories: How Burberry Refashioned Itself into an Iconic British Luxury Brand

Can you imagine Burberry, the iconic British luxury brand, was once likened to a brand for gangsters? People began to disassociate with the brand, and naturally sales started to fall over the years. They had to do something.

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5 Website Mistakes to Avoid – Small Business Tips

By Reed Tan / July 16, 2021 / Comments Off on 5 Website Mistakes to Avoid – Small Business Tips

A bad website can be detrimental to your business. Hence, we’ve compiled 5 main mistakes for you to avoid when putting your website together

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3 Steps to Rebrand and Transform your Business Successfully

By Reed Tan / July 9, 2021 / Comments Off on 3 Steps to Rebrand and Transform your Business Successfully

“You’re in dire need of an upgrade” ~ Tony Stark to Peter Parker, Captain America: Civil War

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Top 3 Human Behaviorial Designs that Lead to a Good Website Design

By Reed Tan / June 28, 2021 / Comments Off on Top 3 Human Behaviorial Designs that Lead to a Good Website Design

A great website is a language, not just a style. Yes, we all do love aesthetically pleasing designs but it is important we understand human behaviors and their thought processes so we can design how users interact with our websites.

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3 Steps to Fix Slow Loading Websites

By Reed Tan / May 26, 2021 / Comments Off on 3 Steps to Fix Slow Loading Websites

A slow website is a part of poor user experience. It is estimated that 40% of the visitors will abandon your website if it takes more than 3 seconds to load. Not to mention it affects your Google SEO ranking as well.

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Authencity and Storytelling are What that Make Brands Resonate

By Reed Tan / May 12, 2021 / Comments Off on Authencity and Storytelling are What that Make Brands Resonate

The hardest thing to get right when connecting with consumers is authenticity. Brands often try too hard in telling consumers what they want to be rather than being true about who they are as a brand.

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“Design is Thinking Made Visual”

By Reed Tan / March 2, 2021 / Comments Off on “Design is Thinking Made Visual”

Nike’s tick (or Swoosh) was probably one of the most iconic design in the history. It is not just a logo. ts most fundamental level, the Nike Swoosh represents motion and speed. Or perhaps the most famous slogan of all, “Just do it”.

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“Facts Tell, But Stories Sell”

By Reed Tan / February 1, 2021 / Comments Off on “Facts Tell, But Stories Sell”

Co-author of the Wall Street Journal & New York Times bestselling books “Call to Action”, Bryan Eisenberg once shared, “Effective content marketing is about mastering the art of storytelling.”

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“The Buyer Journey is Nothing More Than a Series of Questions That Must Be Answered.”

By Reed Tan / December 17, 2020 / Comments Off on “The Buyer Journey is Nothing More Than a Series of Questions That Must Be Answered.”

Content marketing is important because it helps your audience to answer any questions they may have prior to any decision making. It helps them to make informed decisions so they can buy the exact product or service they need.

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