Business Acumen

5 Reasons Why People Don’t Buy

By Reed Tan / June 12, 2020 / Comments Off on 5 Reasons Why People Don’t Buy

Famous author, Zig Ziglar once said, “Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.” A landing page is akin to a digital salesman. Your landing page must be able to market your products and services well so people will be keen to find out more by submitting their enquiry.

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“The Art of Marketing is Largely the Art of Brand Building. When Something is Not a Brand It Will be Probably be Viewed as a Commodity.”

By Reed Tan / April 30, 2020 / Comments Off on “The Art of Marketing is Largely the Art of Brand Building. When Something is Not a Brand It Will be Probably be Viewed as a Commodity.”

If consumers don’t see the value in a brand, it becomes a commodity. Phillip Kotler who was considered as ‘Father’ of modern marketing once said, “The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.”

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Don’t be Too Quick to Give up an Idea. Sometimes, You Just Need to Give it More Time to Gain Traction.

By Reed Tan / March 2, 2020 / Comments Off on Don’t be Too Quick to Give up an Idea. Sometimes, You Just Need to Give it More Time to Gain Traction.

Managing Partner of Ripple Ventures, Michael Garbe once said, “Don’t be too quick to give up an idea. Sometimes, you just need to give it more time to gain traction.”

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5 Reasons why Coworking is Perfect for SMEs in Singapore

By Reed Tan / February 6, 2020 / Comments Off on 5 Reasons why Coworking is Perfect for SMEs in Singapore

Coworking has grown into a global phenomenon. More than 5 million professionals will be working in coworking spaces globally by 2022. What’s the appeal of coworking for SMEs?

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Your Brand is What People Say in the Room ~ Jeff Bezos

By Reed Tan / January 22, 2020 / Comments Off on Your Brand is What People Say in the Room ~ Jeff Bezos

One of the most damaging myths is the belief that branding is solely one way communication. The truth is that, who you are is not what you said.

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Take a Risk and Keep Testing Because What Works Today Won’t Work Tomorrow, but What Worked Yesterday May Work Again

By Reed Tan / December 23, 2019 / Comments Off on Take a Risk and Keep Testing Because What Works Today Won’t Work Tomorrow, but What Worked Yesterday May Work Again

The only certainty in the world today is change. Nothing is certain. This means we should never become complacent. What could work today could fail tomorrow.

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Master the Topic, The Message and the Delivery

By Reed Tan / December 18, 2019 / Comments Off on Master the Topic, The Message and the Delivery

The late Steve Jobs has always emphasized that the delivery is always the crux of the message. It can’t be just any story about your product; it have to be the story that connects best with your audience’s dreams, vision and values, even when they aren’t clear of what they want exactly.

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