top top 500px top true false -30vh .7 6 none .001 words lines 0 60 0 20 top 50% bottom top 1 0 0 .22 back 1 0 .001 1 .1

Posts

Rebranding Stories: How Burberry Reinvent itself from a Gangster Brand into an Iconic Luxury Brand

By Reed Tan / January 10, 2022 / Comments Off on Rebranding Stories: How Burberry Reinvent itself from a Gangster Brand into an Iconic Luxury Brand

Can you imagine Burberry, the iconic British luxury brand, was once likened to a brand for gangsters? Consumers began to disassociate with the brand. By early 2000s, Burberry almost lost all of its brand prestige.

Read More

How Supermarkets use Marketing Psychology to Make You Spend More

By Reed Tan / November 22, 2021 / Comments Off on How Supermarkets use Marketing Psychology to Make You Spend More

Do you know supermarkets spend a ton of money researching how to get consumers to spend and buy more? Every element of the shopping experience is meticulously designed to spend more. Let’s break down into these tactics to learn how we we can use it in our business.

Read More

3 Effective Steps to Gain Trust from New Customers

By Reed Tan / October 1, 2021 / Comments Off on 3 Effective Steps to Gain Trust from New Customers

One of the most determining factors that leads to a conversion is to gain customers’ trust. How can we make someone who is new to our brand to trust us?

Read More

Design is Simple. Thats Why It’s So Complicated.

By Reed Tan / September 10, 2021 / Comments Off on Design is Simple. Thats Why It’s So Complicated.

When you are creating a simple design, you are amplifying the meaning being conveyed. It takes a lot more to compress sophiscated thought processes into something easy for consumers to understand though a seemingly simple design.

Read More

3 Signs Your Website Needs a Redesign

By Reed Tan / August 15, 2021 / Comments Off on 3 Signs Your Website Needs a Redesign

Imagine visiting a website for the first time. It is cluttered, hard to navigate and has many design inconsistencies. Having a great website design is crucial because that is how your audience first perceives your brand. How would you know if your website needs an overhaul then?

Read More

The Real Cost of a Poorly Designed Website

By Reed Tan / August 8, 2021 / Comments Off on The Real Cost of a Poorly Designed Website

CEO of Jaguar Cars, Ralf Speth once shared, “If you think good design is expensive, you should look at the cost of bad design.” If you short-change on the overall experience of your website, you may realize you are losing out much more than you expected.

Read More

You Only Have 50 Milliseconds to Make a Good First Impression for Your Website

By Reed Tan / August 4, 2021 / Comments Off on You Only Have 50 Milliseconds to Make a Good First Impression for Your Website

A blink of your eye takes 100 miliseconds, so imagine you only have half of that time to capture your audience attention. Your chance of convincing a new customer might be already gone way before they read your content. How do we determine a great website design?

Read More

Dont Ask How You Can Find Better Customers, Ask How Better Customers Can Find You.

By Reed Tan / March 17, 2021 / Comments Off on Dont Ask How You Can Find Better Customers, Ask How Better Customers Can Find You.

Instead of finding audiences who have little interest in your products and push them into a sale, why not help audiences who are looking for your products to find you easier?

Read More

“Facts Tell, But Stories Sell”

By Reed Tan / February 1, 2021 / Comments Off on “Facts Tell, But Stories Sell”

Co-author of the Wall Street Journal & New York Times bestselling books “Call to Action”, Bryan Eisenberg once shared, “Effective content marketing is about mastering the art of storytelling.”

Read More

In Life, You Need Either Inspiration or Desperation

By Reed Tan / January 16, 2021 / Comments Off on In Life, You Need Either Inspiration or Desperation

Tony Robbins once shared, “In life, you need either inspiration or desperation.” We are so addicted to comfort that we struggle to step outside of that comfort zone.

Read More