Business Acumen

Design is Simple. Thats Why It’s So Complicated.

By Reed Tan / September 10, 2021 / Comments Off on Design is Simple. Thats Why It’s So Complicated.

When you are creating a simple design, you are amplifying the meaning being conveyed. It takes a lot more to compress sophiscated thought processes into something easy for consumers to understand though a seemingly simple design.

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3 Signs Your Website Needs a Redesign

By Reed Tan / August 15, 2021 / Comments Off on 3 Signs Your Website Needs a Redesign

Imagine visiting a website for the first time. It is cluttered, hard to navigate and has many design inconsistencies. Having a great website design is crucial because that is how your audience first perceives your brand. How would you know if your website needs an overhaul then?

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The Real Cost of a Poorly Designed Website

By Reed Tan / August 8, 2021 / Comments Off on The Real Cost of a Poorly Designed Website

CEO of Jaguar Cars, Ralf Speth once shared, “If you think good design is expensive, you should look at the cost of bad design.” If you short-change on the overall experience of your website, you may realize you are losing out much more than you expected.

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You Only Have 50 Milliseconds to Make a Good First Impression for Your Website

By Reed Tan / August 4, 2021 / Comments Off on You Only Have 50 Milliseconds to Make a Good First Impression for Your Website

A blink of your eye takes 100 miliseconds, so imagine you only have half of that time to capture your audience attention. Your chance of convincing a new customer might be already gone way before they read your content. How do we determine a great website design?

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Dont Ask How You Can Find Better Customers, Ask How Better Customers Can Find You.

By Reed Tan / March 17, 2021 / Comments Off on Dont Ask How You Can Find Better Customers, Ask How Better Customers Can Find You.

Instead of finding audiences who have little interest in your products and push them into a sale, why not help audiences who are looking for your products to find you easier?

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“Facts Tell, But Stories Sell”

By Reed Tan / February 1, 2021 / Comments Off on “Facts Tell, But Stories Sell”

Co-author of the Wall Street Journal & New York Times bestselling books “Call to Action”, Bryan Eisenberg once shared, “Effective content marketing is about mastering the art of storytelling.”

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In Life, You Need Either Inspiration or Desperation

By Reed Tan / January 16, 2021 / Comments Off on In Life, You Need Either Inspiration or Desperation

Tony Robbins once shared, “In life, you need either inspiration or desperation.” We are so addicted to comfort that we struggle to step outside of that comfort zone.

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Products are Made in the Factory but Brands are Created in the Mind

By Reed Tan / September 13, 2020 / Comments Off on Products are Made in the Factory but Brands are Created in the Mind

No matter how great a product is, they are still inanimate objects. They are cold, hard and can be easily replicated or replaced. Brands, on the other hand, are unique and deliver values beyond the specifications of the product.

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5 Things You Should Do before Engaging a Digital Marketing Agency

By Reed Tan / July 15, 2020 / Comments Off on 5 Things You Should Do before Engaging a Digital Marketing Agency

Before we start to look into the capabilities and competencies of a digital marketing agency, it is best to prime your business so you can reap the maximum yield of digital marketing implementation. Here are 5 crucial factors you should look into before engaging a digital marketing consultant.

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5 Reasons Why People Don’t Buy

By Reed Tan / June 12, 2020 / Comments Off on 5 Reasons Why People Don’t Buy

Famous author, Zig Ziglar once said, “Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.” A landing page is akin to a digital salesman. Your landing page must be able to market your products and services well so people will be keen to find out more by submitting their enquiry.

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