Reed Tan

Authencity and Storytelling are What that Make Brands Resonate

By Reed Tan / May 12, 2021 / Comments Off on Authencity and Storytelling are What that Make Brands Resonate

The hardest thing to get right when connecting with consumers is authenticity. Brands often try too hard in telling consumers what they want to be rather than being true about who they are as a brand.

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Dont Ask How You Can Find Better Customers, Ask How Better Customers Can Find You.

By Reed Tan / March 17, 2021 / Comments Off on Dont Ask How You Can Find Better Customers, Ask How Better Customers Can Find You.

Instead of finding audiences who have little interest in your products and push them into a sale, why not help audiences who are looking for your products to find you easier?

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“Design is Thinking Made Visual”

By Reed Tan / March 2, 2021 / Comments Off on “Design is Thinking Made Visual”

Nike’s tick (or Swoosh) was probably one of the most iconic design in the history. It is not just a logo. ts most fundamental level, the Nike Swoosh represents motion and speed. Or perhaps the most famous slogan of all, “Just do it”.

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“Facts Tell, But Stories Sell”

By Reed Tan / February 1, 2021 / Comments Off on “Facts Tell, But Stories Sell”

Co-author of the Wall Street Journal & New York Times bestselling books “Call to Action”, Bryan Eisenberg once shared, “Effective content marketing is about mastering the art of storytelling.”

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In Life, You Need Either Inspiration or Desperation

By Reed Tan / January 16, 2021 / Comments Off on In Life, You Need Either Inspiration or Desperation

Tony Robbins once shared, “In life, you need either inspiration or desperation.” We are so addicted to comfort that we struggle to step outside of that comfort zone.

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“The Buyer Journey is Nothing More Than a Series of Questions That Must Be Answered.”

By Reed Tan / December 17, 2020 / Comments Off on “The Buyer Journey is Nothing More Than a Series of Questions That Must Be Answered.”

Content marketing is important because it helps your audience to answer any questions they may have prior to any decision making. It helps them to make informed decisions so they can buy the exact product or service they need.

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5 Fundamentals of a Successful Business Website

By Reed Tan / November 28, 2020 / Comments Off on 5 Fundamentals of a Successful Business Website

Without a doubt, the first step to re-branding is a revamp of your business website. A mobile friendly website that is responsive is important, but what are the core elements of a succcessful website you should be considering to elevate your brand and your business?

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7 Words You Didn’t Know Were Actually Brand Names

By Reed Tan / October 18, 2020 / Comments Off on 7 Words You Didn’t Know Were Actually Brand Names

When the brand experience starts to integrate into the daily lives of consumers, people will start to use them as verb. But do you know there are some brands which are so intertwined in our lives that we have completely forgotten that they are brand names to begin with.

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3 Reasons Why Cost Per Lead is an Useless Statistic for Businesses

By Reed Tan / October 7, 2020 / Comments Off on 3 Reasons Why Cost Per Lead is an Useless Statistic for Businesses

Many business owners prefer a lower cost per lead so they can generate as many leads as possible based on their limited budget. After all, more leads equal to more sales, right? Not necessary.

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Products are Made in the Factory but Brands are Created in the Mind

By Reed Tan / September 13, 2020 / Comments Off on Products are Made in the Factory but Brands are Created in the Mind

No matter how great a product is, they are still inanimate objects. They are cold, hard and can be easily replicated or replaced. Brands, on the other hand, are unique and deliver values beyond the specifications of the product.

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